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工商管理学学士-市场营销

Bachelor of Science in Business Administration - Marketing

加州州立大学圣马科斯分校

California State University San Marcos

US美国

  • 学历文凭

    学历文凭

    Bachelor Degree

  • 专业院系

    专业院系

    Marketing

  • 开学时间

    开学时间

  • 课程时长

    课程时长

  • 课程学费

    课程学费

    汇率提示

国际学生入学条件

All official academic records including certificates, examination grades, degrees or diplomas in the original language of issue through the postal mail in a school-sealed envelope. Copies will be accepted for the admission decision.
Official English translations of all academic records including certificates, degrees or diplomas
Are or will be a high school/secondary school graduate or equivalent
Equivalent of a C plus (2.5) grade point average (for 2023 entry period)
SAT or ACT recommended but not required
Satisfy English Language Proficiency Admission Requirement
TOEFL score of 61 iBT with writing score no lower than 19 and no section score below 14
IELTS overall band score of 5.5, writing score no lower than 5.5 and no section score below 5.0
Cambridge English B2 First (FCE), C1 Advanced (CAE), C2 Proficiency (CPE) minimum score of 168. (160 and above eligible for pathway program)
Duolingo score of 95
iTEP score of 3.6
Pearson's Test of English (PTE) score of 50
Global Test of English Communication (GTEC) 1125
Attended a high school where English was the principal language of instruction for 3 years (confirm with our International Admissions Office to see if your school is eligible)
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  • 雅思总分:5.5
  • 托福网考总分:61
  • 托福笔试总分:160
  • 其他语言考试:Pearson's Test of English (PTE) score of 50

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课程简介

市场营销主要针对那些想要参与全球销售和市场营销的人。在除很小的公司以外的所有公司中,从事全球营销和销售的职业通常需要在国内站点工作数年,并对公司的产品和服务有充分的了解。因此,该课程的专业课程主要侧重于基本的营销原理和知识,这些知识对于国内和全球运营至关重要。选择行销的个人应具有良好的行销基础,通常以人为本,灵活且对世界不同地区充满好奇。我们针对高年级学生而获得的成功的专业指导计划正在改善雇主们已确定的关键需求的专业和软技能开发领域。我们有一个新的强制性商务专业发展计划,面向大二和转学生,由我们的常驻志愿
After successful completion of the Lower-Division Pre-Business Core, students take an associated set of Foundation of Business and Core courses for their selected option/track. Each option/track has numerous required and elective courses from which a student can tailor a program to satisfy individual career goals. Students in the College of Business Administration (CoBA) will find that their program of study is both rigorous and relevant to real-world business problems. The curriculum is designed to help students develop a wide range of skills and abilities applicable to both for-profit and not-for-profit sectors of the economy. The program's focus on problem identification and problem solving allows students to develop analytical and critical thinking skills that gives Cal State San Marcos business graduates a distinctive advantage in today's job market.
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