市场营销哲学博士

纽约大学斯特恩商学院的市场营销系提供博士学位课程，该课程因其毕业生的巨大成功而受到广泛认可。Stern的市场营销博士学位。在行为和定量方面，它拥有一支庞大而杰出的教师队伍，从事着各种各样的研究领域。该计划具有极高的选择性，一旦被接受，学生将受益于该院致力于确保积极而富有成效的博士经历的奉献。该系通过博士生与教职员工之间的密切合作来营造一个育人环境。当学生毕业时，大多数人已经发表在领先的期刊上，例如《消费者研究杂志》，《市场研究杂志》或《市场科学》。例如，过去三年来，我们25％的教师出版物都是与过去和现在的
Stern's Ph.D. program in marketing trains students to perform research in a broad array of behavioral areas such as consumer psychology, information processing, and judgment and decision making. The program also teaches students how to conduct research that develops econometric and statistical models to investigate consumer, firm, and market phenomena.The behavioral work in the department emphasizes experimental methodologies while the marketing science research focuses on structural models and Bayesian analyses.Applications of theory focus on current topics such as branding, social networks and media, word of mouth, and the use of digital media. The department is proud of a long tradition of close collaboration between doctoral students and faculty members.