市场营销理学学士

圣地亚哥州立大学提供最先进的课程，优秀的教师，超过100种不同的课程可供选择，以及与圣地亚哥商业社区合作的绝佳机会。SDSU为本科生提供了八个专业的选择，包括四个专业领域和一个“国际商务”专业，这是与SDSU艺术与文学学院的联合学位课程。学生可以主修会计，一般业务，金融，金融服务，信息系统，管理，市场营销或房地产。在管理人员中，他们可以选择企业家精神或人力资源方面的专业知识（除了一般管理之外）。在市场营销专业范围内，学生可以选择主修一般市场营销专业，或以集成营销传播专业或专业销售与销售管理专业完成市场营销
Marketing has been defined as the process of planning and executing the conception, pricing, promotion, and distribution of ideas, good and services, to create exchanges that satisfy individual and organization objectives. As a marketing major, you'll gain a strong understanding of buyer and seller behavior within the context of the overall market environment. Added emphasis is given to the important area of global markets, with their own special challenges and opportunities. You'll learn the intricacies of how products and services are developed, priced, promoted, distributed, and sold. You'll choose between our general marketing major or select a specialization in integrated marketing communications or professional selling and sales management.