工商管理学学士-市场营销

通过参加美国市场营销协会（AMA）的大学分会，访问Gannon校友的全球网络并通过Gannon的小型企业发展中心和Erie Technology Incubator与商业专业人士一起完成现实世界的项目，学生可以建立有价值的关系。市场营销专业的学生有机会分析消费者并有效地计划产品，价格，促销和分销决策。营销集中度通过提供批判性思维，问题解决和管理决策方面的经验来强调营销的重要性，范围和目的。营销学生直接学习如何通过参与实际项目来有效地瞄准客户并计划营销策略。
Marketing means creating, communicating and delivering value to customers. With Gannon's marketing major, youll help organizations discover unmet customer needs and wants, and develop products and services to satisfy those needs. You will also use advertising, promotion, pricing, distribution, personal selling and customer relationship management techniques to build strong brands that attract and retain customers in this dynamic career field.<br><br>Gain practical knowledge through key marketing courses including:<br>Marketing Research: Understand and apply the procedures an organization uses to collect, tabulate and analyze data about consumer needs and wants.<br>Strategic Marketing Management: Gain real-world experience in strategic marketing planning by working with organizations to develop a comprehensive marketing plan to improve its operations.<br>Marketing Communications: Study and apply the processes by which integrated marketing communication programs are planned, developed, executed and measured.