工商管理学学士-市场营销

通过参加美国市场营销协会（AMA）的大学分会，访问Gannon校友的全球网络并通过Gannon的小型企业发展中心和Erie Technology Incubator与商业专业人士一起完成现实世界的项目，学生可以建立有价值的关系。市场营销专业的学生有机会分析消费者并有效地计划产品，价格，促销和分销决策。营销集中度通过提供批判性思维，问题解决和管理决策方面的经验来强调营销的重要性，范围和目的。营销学生直接学习如何通过参与实际项目来有效地瞄准客户并计划营销策略。
Students develop valuable relationships by participating in the collegiate chapter of the American Marketing Association (AMA), accessing a worldwide network of Gannon alumni and completing real-world projects alongside business professionals through Gannon's Small Business Development Center and Erie Technology Incubator. Students majoring in marketing have the opportunity to analyze consumers and to effectively plan product, price, promotion and distribution decisions. The marketing concentration emphasizes the importance, scope and purpose of marketing by providing experiences in critical thinking, problem solving and managerial decision-making. Marketing students learn firsthand how to effectively target customers and plan marketing strategies by engaging in real-world projects. Students will experience an innovative education in the Center for Business Ingenuity, utilizing state-of-the-art technology and global software. Students will receive hands-on opportunities through internships and service-learning projects with local and national businesses, as well as through the unique collaboration between Gannon University's Dahlkemper School of Business, Small Business Development Center and Erie Technology Incubator.