工商管理（市场营销）理学学士

营销跟踪强调在电子商务，广告，公共关系，产品和服务管理，零售管理，国际营销，营销研究和销售管理等领域中以营销为导向的职业必不可少的专业技能的概念性理解和发展。考虑了营销在全球经济，我们的社会中以及在盈利和非营利组织中的作用。市场营销研究包括人类行为，沟通，企业家精神，问题解决，技术创新，道德和环保主义。对于非商业专业的学生，​​市场营销研究为组织如何满足其选民的需求提供了一个视角。<br> <br>工商管理学院（CBA）提供广泛的商业专业教育。理学学士课程为学生提供8种集中精力供他们选择，以实现他们的目标
The Marketing Track emphasizes the conceptual understanding and development of professional skills essential to marketing-oriented careers in such fields as e-commerce, advertising, public relations, product and service management, retail management, international marketing, marketing research, and sales management. Consideration is given to the roles of marketing in a global economy, in our society, and within both profit and not-for-profit organizations. The study of marketing includes human behavior, communication, entrepreneurship, problem solving, technological innovation, ethics, and environmentalism. For nonbusiness majors, the study of marketing provides a perspective of how organizations can satisfy the needs of their constituencies.