科学工商管理学士-市场营销

对市场营销专业感兴趣的学生有两种选择：市场营销管理专业或专业销售专业。营销管理课程为学生提供必要的知识和技能，以使其在营销管理，产品/品牌管理或零售，销售，市场研究或促销中的入门级职位上脱颖而出。专业的销售课程为学生准备了BB销售职位，并有可能晋升为销售管理或市场营销管理。没有其他商学院的专业双学位。
As a marketing major at UCF, you'll gain hands-on experience with conducting market research, gathering information on consumers and competitors, deploying campaigns, increasing the bottom line and analyzing various metrics. Learn what it takes to succeed in this face-paced industry and succeed in positions ranging from global companies to local businesses. Align your personal and professional goals with your coursework by choosing from two tracks: marketing management and professional selling. Each provides you with the hands-on training and knowledge needed to succeed in the industry. Marketing Management Track Gain the knowledge and skills necessary to excel in entry-level positions in marketing management, product/brand management, or positions in retail, sales, market research or promotion. Professional Selling Track Prepare for a position in business-to-business selling, with the potential to advance into either sales management or marketing management.