商科学士-市场营销（荣誉学位）

汉伯（Humber）的商业学士学位-营销学位课程为您提供了一般商业知识和专业营销技能的全面基础。我们的计划从商业研究的基础开始，包括组织行为，法律，经济学，财务和会计，市场营销和运营管理等领域。专注于营销策略的专业课程将为您提供脱颖而出所需的技能，知识和经验。分析经济，环境，伦理，法律，政治，社会学和技术因素对国内外组织的战略，管理和行为的影响和长期全球挑战。使用各种经济框架和相关的商业模型，创造力，分析力，独立判断力和批判性自我意识来分析，评估和解决国际商业和经济问题。制定评估成本，收益，风险，机会并解
Humber's Bachelor of Commerce – Marketing degree program gives you a comprehensive grounding in both general business knowledge and specialized marketing skills. Our program starts with a foundation of business studies in areas such as organizational behaviour, law, economics, finance and accounting, marketing, and operations management. Specialization courses that focus on marketing strategies will give you the skills, knowledge and experience needed to stand out from the crowd. You'll learn from professors recognized for their expertise and extensive industry contacts. The program curriculum, based on current trends, technologies and methodologies, brings real world challenges into the classroom. By graduation, you'll have developed a wide range of marketable skills including: creating a strategic marketing plan creating a strategic branding plan conducting a product analysis using marketing analytics to understand consumer behaviour using social media and digital advertising for product promotion designing and implementing a consumer relationship management system Humber's project-based experiential learning curriculum means that you will take projects from idea to execution while working in a real-world, team-based environment. The program requires that you complete 14 weeks/420 hours of paid work in the summer between your sixth and seventh semesters. This gives you the hands-on, real-world experience that employers value. Your work placement will give you the opportunity to explore the field you'd like to work in when you graduate. We will work with employers and our industry partners to help you identify opportunities to pursue.