工商管理高级文凭-市场营销

在“应用项目”课程中，您将担任公司或非营利客户的市场顾问。在这个密集的项目中，您将由一名导师指导，以实现满足客户目标的结果。这种经验为您提供了广泛的技能，包括市场营销，项目管理，创造性思维和沟通技巧，以及对自己能力的信心，这使您在进入工作市场时成为首选人选。我们的市场营销课程旨在提供有关战略，规划和新兴技术的深入知识，以使学生能够在这个瞬息万变的多元化行业中找到自己的位置。
In the Applied Projects course, you will take on the role of a marketing consultant for a corporate or non-profit client. During this intensive project, you will be guided by a faculty mentor to deliver results that meet your client's objectives. This experience provides you with a broad skill set, including marketing, project management, creative thinking and communication skills, plus the confidence in your abilities that will set you apart as a preferred candidate when you enter the job market. You will also have the opportunity to complete the 6th semester at the University of Turku in Finland to gain international business and cultural experience. In the classroom you will learn hands-on, using the latest in business industry simulation software and case studies from the Ivey School of Business and Information Technology as well as other real-world company cases.