工商管理高级文凭-市场营销

市场营销专业为学生提供了广泛的市场营销和企业管理技能的深入知识，使他们能够从事企业对消费者或企业对企业行业的市场营销或销售职业。市场营销课程的重点是为毕业生提供具备奖励，职位所需的创造力，分析能力和决策能力的产品，例如市场营销/数字营销经理，市场研究人员，品牌和产品经理，市场传播经理和销售专业人员。在工商管理计划的最后三个阶段中，市场营销专业的学生运用他们的知识来创建广告和促销计划，并得到基础研究的支持。
Earn a flexible diploma that demonstrates you are skilled in all key business disciplines, with a specialization in marketing. Marketing is one of seven majors available to Business Administration students. This three-year Ontario College Advanced Diploma program starts with three core semesters, where you learn essential business skills to build a strong foundation before ultimately deciding on a major.<br><br>The Business Administration - Marketing program provides in-depth knowledge of a wide range of marketing skills in both business-to-business (B2B) and business-to-consumer (B2C) industries. Learn to make strategic decisions in traditional and digital business environments regarding: products, distribution, pricing, advertising and promotion, sales, web marketing and marketing research.<br><br>Apply acquired knowledge to several hands-on projects, such as the creation of an advertising and promotion plan supported by primary research. Launch a new product idea and develop a professional sales presentation. In your final year, you gain industry experience through three key projects including designing a website and preparing a marketing plan for an actual business client. Culminate your learning experience by organizing a professional industry networking event.