市场营销研究生证书-企业帐户管理（可选合作社）

百年学院的“市场营销”企业客户管理计划将为您准备一个激动人心的，经济上有意义的职业，作为企业对企业（B2B）的客户经理/销售专员
Centennial College's Marketing – Corporate Account Management program will prepare you for an exciting and financially rewarding career as an account manager/sales professional in the business-to-business (B2B), business to Consumer (B2C), government and institutional marketplaces.<br><br>In this business graduate certificate program, you'll learn that because today's customers are well informed and expect more customized solutions, account managers must have a solid foundation in all areas of sales, marketing and service. This includes prospecting, networking, relationship building, closing and post-sales activities.<br><br>As such, in interactive and practical courses, you'll learn how to put the customer first with an entrepreneurial mindset that adapts to diverse customer needs while you develop and practice skills in:<br><br> Conducting competitive and marketplace analyses that lead to understanding customer needs and behaviours,<br> Verbal and written communication,<br> Selling and presentation (storytelling and practical methodologies),<br> Using analytics and customer relationship management (CRM) tools,