市场营销学士学位

当代的营销和传播理论与实践-以及实际的工作经验-将为您从事任何行业的职业做好准备。您也可以将自己的职业带到世界任何地方，我们的全球学习机会将帮助您发展网络。还有机会与我们的营销诊所建立联系，并在营销专家的监督下为中小企业提供建议。我们的夏季和冬季学校提供令人兴奋的学习和学习机会。通过强化和实习等选项，您可以全年分散学习负担，增加交流机会并快速掌握学位。
Contemporary marketing and communications theory combined with opportunities to gain real workplace experience will prepare you for a diversified marketing career.You'll also have the chance to learn in our on-campus Marketing Clinic and provide advice to small and medium-sized businesses under the supervision of marketing experts.The Institute has been making important discoveries about marketing for more than a decade, with its leading research embedded into our marketing degrees. You will get up-to-date industry knowledge, insights and access to the same experts who advise some of the world's biggest brands.Combine the business of marketing with the social sciences of communication to help organisations meet their corporate objectives and promote their products and services.Take specialised courses in business management, strategic marketing, communication and public relations.Connect with our in-house Marketing Clinic and provide advice to small businesses under the supervision of marketing experts.Learn from the same marketing scientists who advise brands like Procter & Gamble, ESPN and Nestle.Apply for a Vacation Research Scholarship with the Institute and become involved in world-class research.<br><br>Career outcomes - :<br><br>Advertising account manager: managing client relationships, preparing creative briefs, managing the production of advertisements, managing internal and external communications<br>Advertising executive: supervising the production of advertising campaigns, developing plans to increase sales for clients, acting as a liaison between their agency and its clients<br>Brand manager: responsible for driving the growth of a brand, ensuring all aspects of a brand's marketing and manufacturing match, creating a brand strategy and ensuring all aspects of a product or an activity align with the brand<br>Copywriter: using creative writing to captivate readers or motivate them to take action, creating copy for advertising in various forms such as billboards, catalogues and on the web<br>Corporate communications adviser: building and maintaining brand, generating media coverage and message placement, public speaking, partner and relationship building, writing and editing<br>Digital marketer: driving sales and conversions, optimising website usability, implementing digital and email marketing campaigns, analysing and reporting on website performance and other digital channel initiatives