商科学士（市场营销）

营销是成功业务中最重要的功能之一。它用于区分市场中的产品和服务，与目标受众进行有效沟通并制定使消费者价值，销售和利润最大化的策略。营销人员将广告，促销，数字和社交媒体营销，公共关系，零售和销售策略结合在一起，以促进组织的品牌，产品和服务。本专业使您有机会探索广泛的营销领域，包括国际和互联网营销，定价，促销和分销策略。您还将分析竞争对手和客户的行为，以发现如何使用市场营销来预测客户对产品，服务和创意的需求。与主要的行业机构协商后，课程将保持最新状态，以确保您的学习满足行业的未来需求。<br> <br>商务学
Marketing is used to differentiate products and services in the marketplace, effectively communicate with a target audience and develop strategies that maximise consumer value, sales and profits.<br><br>Marketers blend advertising, promotions, digital and social media marketing, public relations, retailing and sales strategies to promote an organisation's brand, products and services.<br><br>This major will give you the chance to explore the wide realm of marketing including international and internet marketing, pricing, promotion and distribution strategies.<br><br>You'll also analyse the behaviour of competitors and customers to discover how marketing can be used to predict customer demand for products, services and ideas. The curriculum is kept up-to-date in consultation with key industry bodies, ensuring your learning meets the future needs of industry.