市场营销学商业管理学士学位（荣誉学位）

培养营销专业知识，以制定战略业务决策，管理数字广告系列并了解买方行为。您将获得有关营销道德，企业社会责任以及国家市场之间的道德和文化差异的专门知识，从而最大限度地提高了在英国和海外的就业能力。本课程将为您提供业务管理的敏锐度，以便您可以监督财务，经济学，会计和人员-您还将获得营销专业知识，以制定战略决策，管理数字营销活动，并理解每次消费者购买背后的思维过程。该课程为您提供了一个“三明治”年–一个有薪工作年的机会，这将提高您的技能和经验。这通常是在学位课程的第二年和第三年之间进行的，通常使您的课程总共四年。
Develop the marketing expertise to make strategic business decisions, manage digital campaigns and understand buyer behaviour. As part of your course you'll- Gain specific knowledge of marketing ethics, corporate social responsibility and of the ethical and cultural differences between national markets, maximising your employability both in the UK and overseas. Learn how to understand the thought processes behind every consumer purchase. Develop the acumen for business management so you can oversee finance, economics, accounting and people.<br><br>Through your studies and your consultancy project at a real-life company, you'll have the expertise to help you succeed in business marketing. Our graduates go on to work at great companies such as Burberry, ASDA and Boots. If you're a budding entrepreneur with the next big idea, our Enterprise Academy may be able to support you with advice, ideas and grants.<br><br>Duration- 3 years (4 years with placement year)