市场营销学工商管理学士（销售）

市场营销是业务发展最快的领域之一。各种规模的企业都雇用市场营销专家来处理广告和公共关系。广告，公共关系，销售，市场研究，零售和产品开发都是市场营销领域。营销经理与业务主管，销售总监，艺术总监和财务经理合作，以提高对业务及其产品的兴趣。SAU的“销售”途径使学生对营销有了广泛的了解，同时允许他们参加保险或保险等领域的课程。头两年，学生在兰金商学院和整个校园里参加了广泛的课程。高年级课程侧重于发展营销领域的专业知识。营销销售专业的学生修读销售和销售管理以及所有营销专业所需的消费者行为，营销研究和营销管理课程，
Marketing is one of the fastest growing fields in business. Businesses of various sizes employ marketing specialists to handle advertising and public relations. Advertising, public relations, sales, marketing research, retailing, and product development are all areas of marketing. Marketing managers work with business executives, sales directors, art directors, and financial managers to promote interest in a business and its products.<br><br>SAU's Sales track gives students a broad knowledge of marketing while allowing them to take courses in areas like insurance or real estate.<br><br><br>Topics Covered<br>In the first two years, students take a broad range of classes both in the Rankin College of Business and across campus. Upper-level courses focus on developing expertise in the marketing field.<br><br>Students in the Marketing Sales track take Selling and Sales Management as well as the Consumer Behavior, Marketing Research, and Marketing Management courses required of all marketing majors.<br>Elective options include Free Enterprise Studies and Projects, Insurance Principles and Planning, Fundamentals of Real Estate, and Social Media for Business as well as other upper-level Management and Marketing Courses.<br>Students are encouraged to obtain internships related to their career plans.<br>Students are assigned to advisors who are members of the RCB marketing faculty to help with class scheduling, professional mentoring, and career placement.<br><br>Marketing Careers<br>The Rankin College of Business has a strong record of job placement for graduates in all fields. Marketing majors from any of the marketing tracks can choose from a number of careers, including sales, marketing management, marketing research, and advertising. The sales track also gives students the options of developing foundational knowledge in areas like real estate and insurance. SAU marketing alumni currently work in upper-level positions at prestigious firms such as Discover, Wal-Mart and Advantage Marketing Group.<br><br>Learning Goals<br>Graduates from the College of Business can communicate effectively.<br>Our graduates are prepared to be socially responsible citizens.<br>Our graduates can think critically, solve problems, and make informed decisions.<br>Our graduates can use technology effectively in their fields.<br>Our graduates have content knowledge in their chosen fields and the necessary skills to be successful.