工商管理学士-创业/小型企业营销

市场营销专业获得市场营销学位，该学位课程为学生提供了机会，使他们可以利用其他学科的课程来扩展所需的市场营销课程，从而完善他们感兴趣的领域。这些附加课程可以是来自多个商务或与商务相关学科的课程的组合，也可以是一组凝聚性课程，使学生在另一个商务领域获得第二专业。此外，我们在程序中包括了应用教育的组成部分，以便我们的学生有机会通过应用在课堂上研究的概念来学习。商学院3393实习和商学院核心课程不计入24个学时的主要课程要求。
Marketing is one of the largest and most diverse areas of business. Through its various creative, communicative, and data-driven channels, the field of marketing is based around promoting and sharing the value of a product or service with the consumer. Marketers enjoy the study and understanding of influences on consumer decisions, needs and interests. This knowledge is leveraged for the development and promotion of products and services that meet those needs. Marketers might work in the areas of research, tracking and analyzing metrics, strategic planning or utilizing creative tools and materials to create solutions and attract business. As a marketing major, students also have the opportunity to take advantage of the Flexible BBA, allowing them to double major in management, marketing, economics or finance with little to no extra courses. Marketing majors earn a degree in Marketing that provides students with the opportunity to augment the required marketing coursework with courses in other disciplines, which round out their areas of interest. These additional courses may be a combination of courses from multiple business or business-related disciplines, or can be a cohesive set of courses by which the student earns a second major in another business area. Our marketing program gives students the opportunity to dive into the world of consumer behavior and experiential learning through real-world projects.